Inspired by an almost magical creature, the Morpho Group is named after the Morpho Butterfly, known for its vivid appearance. When in flight, a play of light makes the butterfly appear in striking flashes of blue. Similarly, the Morpho Group works toward adding a flash of colour to its partner properties, with the right play of quality & service.
The Morpho transforms itself through various phases in its lifecycle. Like butterflies, from caterpillar to chrysalis; a new hotel to a new look, the Morpho Group assists properties through their transformation, no matter what stage they may be in. Adapting and evolving over the course of time is necessary, particularly in this new age of technology.
These delicate creatures have weathered every storm for centuries now and just as they symbolize change, growth, and hope, the Morpho Group will do the same for the hospitality sector.